by Chris Roberts | Dec 16, 2020 | Customer Research, Topic
S2 has been appointed by Skinsmiths, a skincare company with 9 high end clinics in London that is now looking to sell their skincare products online direct to consumers. Skincare UK Market Research Skinsmiths is a brand dedicated to providing...
by Chris Roberts | Feb 26, 2019 | Strategy Insight
Creating customer profiles to better understand your customers. A customer profile is a way to create a portrait of your customers to help make business decisions around products or services. If you understand who is buying your products and why, the ‘key triggers and...
by Chris Roberts | Mar 20, 2018 | Serendipity2 Articles, Strategy Insight
‘How to use customer profiling to gain a competitive advantage’ download article .pdf Why use customer profiling? Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention. In...
by Chris Roberts | Dec 4, 2017 | Strategy Insight
Why is consumer insight better than ‘gut feel’? If I had money for every time a client said they knew who their customers were or had a ‘good gut feel’, I wouldn’t need to carry on working. The reality is that a gut feel is never as good as consumer...
by Chris Roberts | Apr 25, 2017 | Strategy Insight
Customer Profiling Defined The definition of Customer profiling is ” a description or analysis of a typical or ideal customer for one’s business” Harper Collins Publishers. Customer profiling is a marketing tool that businesses use to understand...