by Chris Roberts | Nov 1, 2022
BBC GOODFOOD SHOWS & RIVER STREET EVENTS CUSTOMER INSIGHT, CUSTOMER SEGMENTATION, PEN PERSONA DEVELOPMENT, DATABASE HOSTING & MANAGEMENT, MARKETING STRATEGY & EXECUTION “Serendipity2 expertly host and manage our customer database, providing data...
by Chris Roberts | Oct 31, 2022
COCA-COLA EUROPACIFIC PARTNERS & DOMINO’S INCIDENT PAYMENT PROGRAMME AND WEBSITE INCENTIVE ‘’For many years S2 has been managing our incidence rebate payment programme which rewards Dominos franchisees against soft drink volume sales. Each year, S2 also...
by Chris Roberts | Oct 31, 2022
COCA-COLA ZERO SUGAR Market Research, Category Management, Store Segmentation, Location Activation “S2 have been working with us for many years on consumer research, strategy and insights projects. They were the perfect choice to help us understand the...
by Chris Roberts | Oct 31, 2022
WHSMITH Customer segmentation, store segmentation, shopper insight, category management CASE STUDY “S2’s analysis acted as the foundation to develop segmentation models to reflect WHST shopper missions. WHST could then tailor their outlet brands and introduce...
by Chris Roberts | Oct 30, 2022
MEN’S HEALTH PACKAGING & BRAND DEVELOPMENT FIND OUT HOW WE HELPED THEM SUCCEED The Brief Men’s Health, (MH), the global leader in men’s health and the world’s leading lifestyle magazine, and its food manufacturer, Fiddes Payne, commissioned S2 to develop a...
