by Chris Roberts | Apr 1, 2021 | Serendipity2 Articles, Topic
Covid has dominated the backdrop to how major consumer brands and retailers engage with their customers across both on and offline channels, but over the past 12 months, how has covid-19 affected consumer behaviour? It would be stretching it to say that 2020 wasn’t a...
by Chris Roberts | May 15, 2020 | Topic
When lockdown hit on 23rd March 2020, no one could fully appreciate the impact lockdown would have on all our lives. From schools closing, offices being told to work from home, business’ furloughing swaths of employees and much of all retail, leisure and travel...
by Chris Roberts | Jan 22, 2018 | Strategy Insight
Gin consumption hits sales high as consumer drinking habits change. As a gin drinker myself, I was interested to read that gin consumption has increased, with sales exceeding the £1billion mark at the end of last year. In fact gin has grown more than any other spirit...
