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COMPANY NEWS & BLOGS
The latest news from Serendipty2 including company updates & blogs discussing hot topics in the marketing sector and the industries we work in.
How will consumer behaviour change because of Covid-19?
Consumers in Lockdown As lockdown restrictions ease, we are entering into a new world for brands and retailers.Consumers have been forced to stay at home in lockdown. This is a once in a lifetime...
How will Covid-19 Impact Retail & The High Street in Future?
When lockdown hit on 23rd March 2020, no one could fully appreciate the impact lockdown would have on all our lives. From schools closing, offices being told to work from home, business’ furloughing...
Serendipity2 – How to adapt to working from home
Working from Home during Covid-19 With more than half the UK workforce working from home, Serendipity2 included, we thought it would be good to share some hints and tips on how to be effective. Many...
Design for Internal Communications Campaign
Serendipity has been working with Smallpiece Trust for over a year. As a result of our work we were commissioned to develop creative assets to drive an internal communications campaign. S2 designed...
How important is Brand Alignment for Growth?
Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a...
New Client Wins
S2 Welcomes New Clients Onboard. We love working with brands and retailers providing research, insight, strategy and creative that drives sales, market share and return on investment. Out talented...
Data Visualisation for Brands & Retailers
Data Visualisation, A Powerful Tool. In an era of technology, big data and customer personalisation, much more is expected of our brands and retailers. This is where data visualisation and mapping...
How to Use Keywords to Boost Traffic to your Website
Keyword Strategy If you are looking to get more exposure for your company, then creating the right content with keywords around your topics is a great way to be discovered. Your content should be...
Rose Creative Awards 2019
Serendipty2 has entered the Rose Creative Awards for our work on a web design and build project for Coca-Cola. These prestigious awards help to celebrate the talent within the creative...
Creating a Customer Profile
Creating customer profiles to better understand your customers. A customer profile is a way to create a portrait of your customers to help make business decisions around products or services. If you...
Welcome from Peter Flood
Peter Flood, owner of S2, gives his highlights of 2018 and outlook for 2019 Welcome to the first edition of our quarterly 2019 newsletter; we’re looking forward to an exciting year ahead and hope...
S2 working with prestigious education client
Kings High and Warwick Preparatory School Re-Branding Project. S2 is delighted to announce we are currently working with Kings High School and Warwick Preparatory School on their 'One Campus' school...
BoostFoods New Brand Launch
BoostsFoods is an exciting new online food company brand offering the very best in healthy eating. Serendipity2 (S2) is delighted to be working with BoostFoods, a new and exciting brand entering the...
Why Outlet Prioritisation is Essential for Brands
The challenge for Brands In our competitive marketplace, brands and retailers need to ensure their sales and marketing strategy is aligned to maximise sales potential, outlet prioritisation is a...
Marketing Collateral for Arkwright Scholarships
Arkwright Engineering Scholarships. Serendipity2 is pleased to be working with an outstanding local trust, Arkwright Engineering Scholarships, (A Smallpiece Trust programme). Arkwright Engineering...
The Smallpeice Trust – Digital Project
Serendipity2 is now working with The Smallpeice Trust, a fantastic local independent charitable trust with over 50 years’ experience of promoting careers in engineering to school aged children. The...
Enzen Group – Web Development Project
S2 works with New Client - Enzen Group S2 started working with Enzen Group earlier in the summer working on a web design & development project for the company. Enzen is a leading global...
Driving sales with data driven marketing
How to ensure your 'Marketing & CRM' successfully drives sales Whether a venue, online site or store, the process of driving sales by increased footfall or online traffic is the same. The...
Coca-Cola AdeZ Brand Strategy
S2 working with Coca-Cola on their recent AdeZ Product Launch S2 is currently working on a consumer research, brand profiling and brand strategy project for Coca-Cola on...
S2 Works With New Client RelaxSol
Consumer Research Project for RelaxSol S2 is now working with RelaxSol, a UK Based company that researches and develops novel skincare products to safely enjoy the sun. RelaxSol is currently...
Infographic Store Segmentation for Retailers
5 Steps To Ensure Successful Store Segmentation Implementation Click here to read our full article on Store Segmentation
New Client Win – Marston’s
Web Development Project, Sales Platform S2 is pleased to be working with Marston's on a Web Development Project. Marston's is one of the country's top pub businesses and the UK's leading brewer of...
Serendipity2 Team Building
Serendipity2 Team Building: After a successful Q2 with client wins including Marstons (Website), E & J Gallo Wines (Consumer Segmentation), Coca Cola (Coke Classic V Pepsi Consumer Research) and...
Push & Pull Retail Marketing
Push & Pull Retail Marketing Strategy Our award winning work is centred upon a ‘Push & Pull’ relationship which uses customer insight as the glue which links brands, retailers consumers....
Marketing to drive customer engagement & loyalty
Why is Customer Loyalty & Engagement Important to Retailers Todays marketplace is challenging to say the least, partly due to the rise in consumer expectation of a personalised tailored...
Catchment Analysis For Marketing Insight
Why carrying out catchment analysis will help provide the marketing insight to identify good business opportunities, align category management and reduce resource and budget wastage. What is...
Why a Single Customer View Is key to Marketing Insight
The importance of customer and shopper insight to drive sales, marketing and operational strategy is clear, but this becomes even more valuable when you have a full 360° single customer view. For...
Turning Big Data into Actionable Customer Insight
How to ensure your customer data provides actionable insight. With everyone talking about ‘big data’ and ‘data driven marketing’ the pressure is on for companies to harness the wealth of data at...
Using Data Insight & Technology to Drive Sales
Using data insight and technology to drive sales, marketing and operational performance The landscape – Today’s Challenge Today Brands and Retailers have a greater challenge than ever before. In a...
Benefits of Retail Store Segmentation
As data insight and analytics specialists, we understand the importance of retail store segmentation, analysing stores at individual site and estate level . All too often, retailers forget that each...